1) Job not as expected. This is a prime reason for early departures. Branham’s answer: “Give a realistic job preview to every candidate.”
2) Job doesn’t fit talents and interests. Branham attributes this to hasty hiring, and advises employers to “hire for fit. Match their talents to your needs.”
3) Little or no feedback/coaching. Today’s employees, and especially the younger workers, want “feedback whenever I want it, at the touch of a button.” Give it honestly and often, says Branham, and you’ll get job commitment, not just compliance.
4) No hope for career growth. The antidote: Provide talent self-management tools and training.
5) Feel devalued and unrecognized. Money issues appear here, says Branham, but the category also includes even more employees who complained that no one ever said ‘thanks’ on the job or listened to what they had to say. Address the compensation issue with a system that’s fair and understandable, says Branham. Then listen – and respond – to employee input. “Also, ask yourself ‘how many of my employees get too much recognition?’”
6) Feel overworked and stressed out. Branham says this comes from insufficient respect in the organization for the life/work balance of employees. Recommended: Institute a “culture of giving” that meets employees’ total needs.
7) Lack of trust or confidence in leaders. Leaders have to understand that they’re there to serve employees’ needs, says Branham, not the other way around. Develop leaders who care about and nurture their workers, and trust and confidence will develop as well.
How large is the payoff for companies that follow these guidelines? Branham looks to Fortune’s “Great Places to Work” list, where, he says, companies hew to these principles. “While the average S&P 500 company grew 25 percent,” he reports, “these companies grew an average of 133 percent. It pays to treat people right.